Brilliant Basics

I think I’ve had the same “it’s so hard to find good basics for kids” conversation with just about every mom friend. Either there’s a logo that ruins a tee or the quality is terrible. Enter: primary.com. The founders, who are both veterans of diapers.com, think shopping for kids clothes should be as easy as shopping for kids diapers. And they believe they shouldn’t be expensive. Personally they had me at “t-shirts without sayings” (and super soft pima cotton)…

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THE LEGGING

THE HENLEY

THE PETER PAN BABYSUIT

THE CLASSIC T-SHIRT

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